Category: Digital Marketing
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The Role of Video Marketing
Should You Invest in Video Marketing? How Can It Help Your Brand and Rankings? When done right, video marketing can be a powerful tool to complement text on a page, especially as users remember visuals much more easily than written copy. However, you’ve got to be careful because videos, at the same time, can be…
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AI-Generated Copy Vs Human
AI-Generated vs Human-Written Copy: Where Should You Invest? From being a copywriter for the last decade, the emergence of AI-generated copy, at first, was a bit scary. Thoughts like, “Will it replace me?” unwillingly crept in, but I suppose the same can be said across the digital marketing industry entirely. Then, I took a step…
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The Top 29 Simple SEO Fixes Any UK Small Business Can Do
SEO Changes You Can Make Today If you are a webmaster or business owner and have had your fill of watching endless ‘how to SEO your website’ YouTube videos and Podcasts, then perhaps this blog can help. Google tells you exactly what to do and how to do it. SEO is about language and Google…
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The Trending Names In SEO and Marketing Right Now
SEO & Marketing Influencers to Follow in 2023 For Daily Tips and Advice With so many names in the SEO space presenting conflicting opinions, it can be tricky to know who to listen to – and seeing that SEO has the power to rocket your sales, it’s critical to follow the right advice. Well, take…
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The 5 Types of UK Businesses That Cannot Avoid SEO
The Industries That Simply Cannot Exist Without Search Engine Optimisation If you’re not on page 1, you don’t exist. If you’ve dabbled with SEO, you’ll quickly understand how competitive the market can be across all industry groups. The latest data tells us that Google processes more than 99,000 searches every second, which equals 8.5 billion…