Category: Copywriting
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AI-Generated Copy Vs Human
AI-Generated vs Human-Written Copy: Where Should You Invest? From being a copywriter for the last decade, the emergence of AI-generated copy, at first, was a bit scary. Thoughts like, “Will it replace me?” unwillingly crept in, but I suppose the same can be said across the digital marketing industry entirely. Then, I took a step…
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How to Use Trust Words Within Content
You Should Be Using Trust Words in Your Content – Here’s How (Writing for Google in 2024) Writing for Google used to involve adding keywords and key phrases as often as possible. It is interesting that several SEO copywriters still believe this. With the advent of semantic search, keywords and key phrases needed to include…