Category: content-marketing
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Creating an SEO Content Strategy that Works in 2024
Creating an SEO Content Strategy That Works When developing content to rank on search engines, does this mean the content you create should not be focused on users’ and customers’ questions? When developing your content strategy, always consider the customer and create only content that promotes the brand and can result in a sale. Content…
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The Role of Video Marketing
Should You Invest in Video Marketing? How Can It Help Your Brand and Rankings? When done right, video marketing can be a powerful tool to complement text on a page, especially as users remember visuals much more easily than written copy. However, you’ve got to be careful because videos, at the same time, can be…
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AI-Generated Copy Vs Human
AI-Generated vs Human-Written Copy: Where Should You Invest? From being a copywriter for the last decade, the emergence of AI-generated copy, at first, was a bit scary. Thoughts like, “Will it replace me?” unwillingly crept in, but I suppose the same can be said across the digital marketing industry entirely. Then, I took a step…