Certified Google Ads
Thriving Without PPC
Passionate about growing your business without PPC.
- Gain clicks and conversions without PPC
- No additional advertising spend or budget
- Don’t bid for keywords, be there organically
- Show up on Google 24/7
- Don’t rely on adverts to stay alive
By investing in organic search, you can appear in competitive searches without paying per click.
Smart Digital Solutions
Think long-term, not short-term
In the crazy landscape of digital marketing, Pay-Per-Click (PPC) advertising seems to take centre stage, but after working on hundreds of campaigns, we’ve seen time and time again how organic search always wins.
Vanilla Circus’s strategy emphasises an unwavering commitment to organic growth and innovation. Instead of allocating resources to PPC campaigns, our agency has invested in cultivating an understanding of search engine algorithms, content optimisation, and social dynamics.
Through data analysis, research, strategic planning, and relentless experimentation, we’ve unlocked the secret to harnessing the power of free traffic from Google, saving every one of our clients thousands in advertising spend every month.
EXPLORE SEO
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Full Service Marketing
SEO vs PPC
Nestled in the serene corners of Surrey, our digital marketing agency has carved a niche for itself over the years. By choosing not to embrace PPC and defying convention, we’ve taken a harder route to success, but one that’s more sustainable.
We’ve shown client after client that they can achieve exceptional results without relying on PPC by leveraging alternative routes to drive traffic, engagement, and conversions, such as organic search, social media, and content marketing.
PPC might offer instant gratification, where you can see immediate traffic, clicks, views, and visibility, but it’s ineffective in the long term.
For example, when your adverts are off, no one knows who you are. By eschewing the short-term gains of PPC and favouring the long-term sustainability of SEO, we’ve been able to build robust digital ecosystems that don’t rely on paid advertising to stay alive.
We’ve offered PPC before
We’re not adverse to PPC; we just don’t offer it in our digital marketing package because our focus is primarily on free traffic. We’ve come to our conclusion through data. We look after hundreds of websites, all running PPC campaigns monthly. We can see that these campaigns convert, but nowhere near the levels of organic search.
PPC can work alongside SEO in cases where we’re waiting for results to come in. Rankings do not happen overnight, so while we’re doing the hard work behind the scenes to make it happen, PPC can run on the front end to attract new customers.
If you’re unsure about PPC, we’re happy to consult and direct your campaigns to ensure they align with your current digital marketing strategy.
We just won’t manage and run it for you. Instead, we can recommend one of our partners to help you run successful campaigns and ensure you’re executing them correctly.
There are other ways to amplify your digital footprint
We’re content marketers, which means we get your business noticed on every platform available.
Every month we leverage the pervasive reach and influence of social platforms and Google through engaging content and targeted free advertising.
By tapping into these free traffic channels, we’ve unlocked a treasure trove of opportunities for brand exposure, lead generation and customer engagement.
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