Sophisticated Digital Storytelling
Content Marketing Services
Experienced copywriters with 30 years experience.
- Content strategy development
- Content design and creation
- SEO content optimisation
- Content distribution and promotion
- Email marketing design and copy
- Social media content management
Exceptional content marketing services and brand stories that deliver positive impacts and relationships.
Indirect Selling
Aspects of our content marketing service
As digital marketing experts in Surrey, we know that a good content marketing strategy is crucial to SEO and organic success. Content marketing can help businesses amplify brand awareness, establish thought leadership, drive traffic, and boost revenue.
Vanilla Circus is a content king, and we know just how powerful content can attract and convert users into customers. Our monthly digital marketing packages include extensive content creation that supports you digitally and can also help you offline.
Short and long-term content strategies
We don’t just create content for the sake of content. Understanding the needs, preferences and behaviours of your target audience is essential for creating content that resonates with them and is on brand for you. Our audience insights and research help us to put together content that addresses customer pain points, interests and challenges so we’re always closest to the money and a sale.
Content creation
Producing various kinds of content such as articles, blog posts, videos, infographics, podcasts, e-books, case studies, social media posts, PDFs and more. We can create many diverse marketing materials that help support your efforts across the business.
Ensuring content is picked up by search engines
If you’ve read enough about us, you’ll know that we’re SEO-focused. SEO is the main referrer of traffic for all of our clients, so our efforts are often focused on it the most. The content we write and create is perfectly optimised for search engines to improve its visibility and rankings. For example, some clients have at least 20 new pages and posts going live every month and 20 new ranking opportunities that increase their traffic by the thousands each time.
Content marketing and distribution
Our content can only go so far organically, and once we’ve got Google traffic covered, we look to other platforms to expand your reach, whether it’s to new or existing customer bases. Once we create the content, we’ll distribute it through the appropriate channels to maximise your reach, like social media, email marketing or even guest posting on other websites.
Boosting engagement and interactions
Audience engagement and interaction are essential for the content to go further. We’ll respond to comments, initiate discussions, conduct polls and surveys and encourage user-generated content as much as possible to drive engagement levels through the roof.
Content analysis
Most websites we work with already have content or blogs, and to never waste your time, we’ll ensure they’re optimised and in a perfect position to be picked up by search engines. In addition, every month, we’ll measure the performance of our content marketing efforts using key metrics like conversion rates, leads, engagement rates, traffic, and more.
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Inspire, Entertain and Grow
Content Marketing Services
Content marketing is an area of marketing that focuses on building relationships and providing value to your audience rather than directly marketing and promoting products or services.
Content marketing is a long-term strategic approach that creates and distributes valuable, relevant, and consistent copy to attract and retain clearly defined audiences. The ultimate goal is to drive profitable customer action.
Explore our most used content marketing services below:
Copywriting
Regardless of the type of your business or the industry you operate in, you’ll need to communicate with your customers with written words – and our professional, experienced team of copywriters can produce copy for any industry and any website, including important documentation like press releases, media packs and more. Explore copywriting services.
Blogs
Useful and relevant content and articles for your target audience. Our content creation team researches, writes and promotes blogs they create monthly for our clients. Our blogs, as a result, are often mentioned and referenced by the likes of Yahoo News, Refinery29 and more.
Email Marketing
Forget spam emails; we run effective email campaigns sent to customers who are already interested in your brand, informing them of products, service information, and relevant information. Our email marketing team will create a strategy to help you make the most of your database – and even grow it.
Social Media
Expect human-generated, well-written posts, videos, and graphics for your social media channels through organic posts only. We’ll research the content, create the posts, and schedule them so you never miss a day. Explore our social media services.
Outreach
The main part of our content marketing service is outreach, which focuses on and ensures your content is seen. Outreach generates links from authoritative websites, which in turn boosts your keyword rankings in Google. We target the right publications to generate links that power your SEO strategy.
